The Merchant Hotel has only been around for 3 years and therefore needed a huge amount of exposure to generate interest from potential customers national and internationally. The Merchant hotel enlisted LJK Communications to come in and help them get their name out there. It was vital that LJK Communications got themselves exposed immediately, as they had just spent 16million pounds on an extention for the hotel itself, building a Spa, Roof Top Garden Terrace and a Jazz Bar.
LJK communications produced a 12 month media relations campaign, using every form of media possible!
From print media right through to broadcast media.
LJK Communications developed a detailed 12 month media relations campaign that
included a vast range of creative PR activities that would continually drive international,
national and regional coverage throughout the year. Highly tailored messaging,
reflecting key aspects of the hotel was composed and delivered via a range of diverse PR
tactics which included:
Media, VIP and Ministerial launch events Tailored news releases announcing key developments for
each section
Month-on-month photo-calls and creative PR photographyA media reviews programme, incorporating hotel, restaurant and cocktail bar reviews
A seasonal features programme• Media piggybacking of key national calendar dates, ranging from ValentinesRecipe features from the Head Chef
Quirky media deskdrops•
Timely, high profile publicity stunts•
Engaging competitions
People profiles from proprietor to concierge
Local ‘Hero’ campaigns around key international awards
Online PR incorporating tightly controlled social media activities and features on key online broadcast channelsLJK Communicatiosn won the Gold CIPR award for 2010 for best use of media relations and the reason why they won it was for the above campaign they carried out for The Merchant Hotel. They always generated 1.2 Million pounds for the hotel by doing this campaign. LJK received 100% positive coverage which is fantastic, as we all know how much journalists love to critise good work and 100 journalists stayed at the hotel through out the 12 months.
What i would like to know is if you think this was a great campaign and if there is anything that you could recommened or think they may of missed out? What are your thoughts girls and boy :)
xxxxxJadexxxxx
A seasonal features programme• Media piggybacking of key national calendar dates, ranging from ValentinesRecipe features from the Head Chef
Quirky media deskdrops•
Timely, high profile publicity stunts•
Engaging competitions
People profiles from proprietor to concierge
Local ‘Hero’ campaigns around key international awards
Online PR incorporating tightly controlled social media activities and features on key online broadcast channelsLJK Communicatiosn won the Gold CIPR award for 2010 for best use of media relations and the reason why they won it was for the above campaign they carried out for The Merchant Hotel. They always generated 1.2 Million pounds for the hotel by doing this campaign. LJK received 100% positive coverage which is fantastic, as we all know how much journalists love to critise good work and 100 journalists stayed at the hotel through out the 12 months.
What i would like to know is if you think this was a great campaign and if there is anything that you could recommened or think they may of missed out? What are your thoughts girls and boy :)
xxxxxJadexxxxx
